Nokia means business, becomes more aggressive at courting enterprise

Nokia has been delving in both the consumer and enterprise market place, only has never actually tackled the business sector with full force. The company and so chose to back Microsoft and build hardware running Windows Telephone. This gave Nokia numerous possibilities, ane existence stronger foundations for heading into the enterprise market and snapping up businesses.

What ameliorate way to get in bed with companies than partnering with the software giant that provides backend solutions?

ZDNet has ran a rather interesting report that looks into the enthusiasm displayed by Nokia since the visitor made the switch to Windows Phone. Nosotros've covered multiple companies working with Nokia and its Lumia family unit of Windows Phones, including UK estate agents Foxtons, Coca Cola and KONE. Nikio Mykkänen, global head of B2B sales at Nokia, had the following to comment on Nokia'south venture with Microsoft:

"Windows stands for business organisation in different sizes of companies. That for me opens up different opportunities: opportunities to work with Microsoft, their partners, their salesforce. We don't have that many sales guys — they do. And they have relationships, they have history, they have services, they have licences, even hardware in those companies — that'south clearly opening up a big door for us to those enterprise customers."

It has been reported that Nokia is also looking at partnering up with companies like SAP and IBM to further assist become its products into the business market - the Finnish manufacturer doesn't simply wish to rely on consumers. Information technology's most alien-like to talk near Windows Phone and Nokia taking on the enterprise marketplace as this has been an area of strength for BlackBerry.

Analyst business firm IDC likewise suggests the mobile enterprise app market will abound at a staggering rate of 25 percent per twelvemonth over the next handful of years.

There's another alter taking identify in the workplace too, BYOD (or bring your own device). This enables employees to substantially bring their own hardware, which could be seen as a negative for Microsoft and partners since mindshare is all the same locked onto Android and iOS. That said, over again looking at the partnership Nokia has formed with Microsoft, the latter company has its ain tools and services that enterprise already utilise - this gives the manufacturer a slight edge in negotiations.

Be sure to cheque out the total report over on ZDNet, it's well worth the read.

Source: ZDNet

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